Jacqui Staniforth is clearly a happy woman - she just can't stop smiling as she tells me about her new venture, Deli Junction. "I've been dreaming about this for ten years, refining the idea until I came up with the notion of a deli that specialises in food to treat yourself, or somebody else."
One of the new shop's great strengths is its local produce, and when Jacqui says 'local' she really means it. She has Ally Pally cheese which is made in N17, kabanos and salami which are cured near Highbury Corner (by a former employee of Jamie Oliver) and vegetable crisps made in Stoke Newington. International food features too, everything from the seasonal favourite, panettone to Spanish fig and almond wedges which make a great accompaniment for cheese (or icecream).
And talking of cheese, the counter may be small but Jacqui has seventeen English regional varieties on offer. I wasn't able to photograph the top seller - Charcoal Cheddar from West Yorkshire, an intriguingly black cheese - because on her third day of business it had completely sold out. (It will reappear!)
Meanwhile, if you want something a little different to eat or to give to someone else, Jacqui has dozens of unusual lines: paste for mezze, mincemeat biscuits, salted caramels, gourmet popcorn, pickled fruits, Dakos rusks 'recommended by Ottolenghi'....
The only challenge is tearing yourself away!